KEY MOMENTS IN PURO'S HISTORY
MORE THAN 14 YEARS OF EXPERIENCE
Puro is a prestigious and internationally recognized brand in the tourism and hotel sector. Founded in 2004, it is based on a powerful concept inspired by the cosmopolitan nomad. Puro represents a Mediterranean, natural and elegant lifestyle that offers a perfect balance between quality and service.
PURO IS BORN
Opening of the first centre, Purohotel Palma, and Opio Bar & Restaurant Palma in Mallorca.
PUROBEACH PALMA IS BORN
The first Puro beach club is inaugurated. Purobeach Palma, an oasis of the sea converted into an icon of well-being and sociability
The first franchise is born on the Iberian peninsula: Purobeach Marbella
First opening outside Spain. Purobeach Villamaura in Portugal
EXPANSION OF PUROHOTEL
Expansion of Purohotel Palma with the addition of a new building converted into a private and exclusive guest wing, the Private Wing.
THE HILTON HOTEL GROUP AND PUROBEACH BARCELONA
Start of the partnership with the Hilton Hotel Group with the opening of Purobeach Barcelona on the rooftop of the Hilton Diagonal del Mar Hotel.
SECOND OPENING IN PALMA WITH PUROBEACH ILLETAS
Purobeach Illetas, opened its doors in May 2017, becoming the second beach club of the group in Mallorca. A new Oasis of the Sea located in the valued municipality of Calvià and located in a natural environment, outdoors and with direct access to the sea.
NEW OPENING - PUROBEACH DÉNIA
The last Purobeach located in the Mediterranean, with direct access to Les Deveses Beach and with new proposals that adjust to the recognized creative city of gastronomy.
PURO CONTINUES TO EXPAND
BACK TO TOP