At Puro Group we are specialists in creating magical surroundings

When you think about taking a break, it’s bound to bring a smile to your face...right?

We all love days off; they help us to switch off, to relax, to escape.... But not everything is good enough. If you want a real break, if you want to go home with the biggest smile ever and with your batteries recharged, you should put some thought into what you're going to do to get it.

At Puro Group we are specialists in creating magical surroundings so you experience moments that will, without a doubt, stay etched in your mind forever.  And, in addition, we assure you that you will want to recreate it every so often by closing your eyes when you've been here already.

If you want to find out for yourself, we recommend that the next time you want to give yourself a break, consider visiting a beach club, but not just any beach club... Come to Purobeach.

Why visit Purobeach?

When we talk about Purobeach we are talking about exclusivity, elegance and coolness and this is, without a doubt, everything that surrounds you when you enter one of them.

The Puro oasis will help you to escape reality and one hundred percent feel the #puroexperience, with the five senses and in all of its forms, surrounding you with an environment of good vibes and a magic that you can only find at Purobeach.

Swimming pools whose blue colour can be confused with the sea, sunsets that look like they are from a film, a diversity of cultures sharing a luxury space and background music that will ensure you think of nothing other than enjoying the moment.

Puro: a lifestyle

At Puro Group we believe in elegance and luxury, always in discretion, staying away from ostentatious luxuries that other beach clubs may offer.

Quality sociability, well-being, magic and unique surroundings are our priority. We work every day so that the concept of Purobeach is the ideal one between relaxation, rest and harmony.

At Puro Group, we bear in mind that our visitors may come from all parts of the world and we want them to feel at home. A combination of cultures in all aspects, in other words, in materials, styles, decoration, they result in an elegant and bohemian Puro concept.

At Puro Group we have worked from the beginning to promote the brand image we have always wanted to convey: luxury, elegance and exclusivity. In 2004, the brand was born that we still continue to expand and work with more enthusiasm, if that’s possible.

Well-being and sociability are key in our Purobeach clubs. This is why those who visit us, recommend us. Those who visit us come back, and that can’t just be coincidence.

Purobeach Palma

The first of our beach clubs opened its doors in 2005. Purobeach Palma. In this beach club in Palma de Mallorca you will be able to enjoy the charm of the Mediterranean in a privileged place in Mallorca.

Cool down while you swim in the swimming pool with sea views and listen to the Puro music, in the background, chosen with great care.

Purobeach Palma has 5 Balinese beds at the seafront and 135 hammocks which can be booked from the website. In addition, you can also book your massage by the sea to complete your #puroexperience.

In the restaurant you will be able to enjoy tasty and healthy dishes made with international influences, created for all tastes. Enjoy healthy food next to the Mediterranean at Purobeach Palma.

Purobeach Marbella

A year after the opening of Purobeach Palma, in 2006, Purobeach Marbella was born. In this beach club in the Costa del Sol, you will find a place to relax and allow yourself to be immersed in the Puro surroundings.

After a swim in the pool, you will be able to relax in one of its 220 hammocks or in one of its 8 Premium beds or have a drink in either of its two bars, one situated by the swimming pool and the other next to the Purobeach Marbella beach.

The Shiro restaurant will offer you the best gastronomy so that you enjoy the best dishes that fuse together the M3 flavours: Miami, Marrakesh and Melbourne. 

In addition, don’t forget to end your time at Purobeach with a gift of well-being for your body: you will find the best massages in Marbella with natural and organic SeaSkin TM products that will leave you feeling like new inside and out.

Purobeach Vilamoura

In 2010, at Puro Group we opened our first beach club in Portugal: Purobeach Vilamoura Situated in the Algarve, you will find two paradises in one: a beach and a pool with the best Puro atmosphere.

On the beach you will find 10 sofas where you can relax comfortably and book a teak hammock to enjoy the views of the Atlantic while you listen to the live background music chosen by the resident Djs.

In addition, enjoy a tasty cocktail in the bar or try the delicious dishes made in the restaurant, always with the M3 gastronomic seal of Puro, but with Portuguese influences and with a fully personalised service.

In the swimming pool area, situated in the spectacular gardens of Tivori Marina Vilamoura, you will also be able to book your hammock and enjoy cocktails made in the bar located right next to it, all in a relaxed and laid-back atmosphere that will make you fall in love with Purobeach Vilamoura.

Purobeach Barcelona

Purobeach Barcelona was opened in 2015. Situated on the rooftop of the Hilton Hotel Diagonal Mar in Barcelona, this beach club in Barcelona is an urban oasis that radiates happiness, good energy and a unique atmosphere created by the Puro Djs in the skies of Barcelona.

Make sure you try the exquisite menu of the restaurant and take a dip in the chlorine-free swimming pool at the highest part of Barcelona. In addition, you will be able to have snacks and cocktails in the terrace bar made in the Puro style whilst you enjoy the views of the Catalonian City.

If you want the experience to be your Puro massage and put yourself in the hands of the best professionals.

Purobeach Illetas

In 2017, the second beach club in Majorca opened its doors: Purobeach Illetas. This new oasis of the sea offers views of the Mediterranean, exclusive areas and direct access to the beach. A beach club in Calvia that you can’t miss if you are planning your holiday in Mallorca.

As always, its gastronomy continues with the mix of cultures that Puro applies to its restaurants, seeking tasty and healthy dishes that make the most discerning palates water.

Indulge yourself with a massage right near the beach, book your hammock with sea views or cool down in its pool by the Mediterranean. Purobeach Illetas was created to surprise and inspire its visitors.

Purobeach Denia

Last year, in 2019, Purobeach Denia opened its doors, with direct access to Les Deveses Beach.

On the Mediterranean coast, this beach club in Denia will leave you feeling the Puro atmosphere just by stepping foot in it. Relax with a Puro massage,taste the best gastronomy in a privileged environment, let yourself be carried away by the Puro Music and cool down in the most pleasant surroundings.

If you have already decided which Purobeach you’d prefer to visit first...Come, we're waiting to surprise you.