- KEY MOMENTS IN PURO'S HISTORY -

HISTORY

MORE THAN 14 YEARS OF EXPERIENCE

Puro is a prestigious and internationally recognized brand in the tourism and hotel sector. Founded in 2004, it is based on a powerful concept inspired by the cosmopolitan nomad. Puro represents a Mediterranean, natural and elegant lifestyle that offers a perfect balance between quality and service.

2004
2005
2006
2010
2013
2015
2017
2019
2020

PURO IS BORN

Opening of the first centre, Purohotel Palma, and Opio Bar & Restaurant Palma in Mallorca.

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PUROBEACH PALMA IS BORN

The first Puro beach club is inaugurated. Purobeach Palma, an oasis of the sea converted into an icon of well-being and sociability

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FIRST FRANCHISE

The first franchise is born on the Iberian peninsula: Purobeach Marbella

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INTERNATIONAL EXPANSION

First opening outside Spain. Purobeach Villamaura in Portugal

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EXPANSION OF PUROHOTEL

Expansion of Purohotel Palma with the addition of a new building converted into a private and exclusive guest wing, the Private Wing.

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THE HILTON HOTEL GROUP AND PUROBEACH BARCELONA

Start of the partnership with the Hilton Hotel Group with the opening of Purobeach Barcelona on the rooftop of the Hilton Diagonal del Mar Hotel.

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SECOND OPENING IN PALMA WITH PUROBEACH ILLETAS

Purobeach Illetas, opened its doors in May 2017, becoming the second beach club of the group in Mallorca. A new Oasis of the Sea located in the valued municipality of Calvià and located in a natural environment, outdoors and with direct access to the sea.

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NEW OPENING - PUROBEACH DÉNIA

The last Purobeach located in the Mediterranean, with direct access to Les Deveses Beach and with new proposals that adjust to the recognized creative city of gastronomy.

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PURO CONTINUES TO EXPAND

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2017

SECOND OPENING IN PALMA WITH PUROBEACH ILLETAS

Purobeach Illetas, opened its doors in May 2017, becoming the second beach club of the group in Mallorca. A new Oasis of the Sea located in the valued municipality of Calvià and located in a natural environment, outdoors and with direct access to the sea.

2018

2018

2018

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