HISTORY
MORE THAN 14 YEARS OF EXPERIENCE
Puro is a prestigious and internationally recognized brand in the tourism and hotel sector. Founded in 2004, it is based on a powerful concept inspired by the cosmopolitan nomad. Puro represents a Mediterranean, natural and elegant lifestyle that offers a perfect balance between quality and service.
PURO IS BORN
Opening of the first centre, Purohotel Palma, and Opio Bar & Restaurant Palma in Mallorca.
PUROBEACH PALMA IS BORN
The first Puro beach club is inaugurated. Purobeach Palma, an oasis of the sea converted into an icon of well-being and sociability
FIRST FRANCHISE
The first franchise is born on the Iberian peninsula: Purobeach Marbella
INTERNATIONAL EXPANSION
First opening outside Spain. Purobeach Villamaura in Portugal
EXPANSION OF PUROHOTEL
Expansion of Purohotel Palma with the addition of a new building converted into a private and exclusive guest wing, the Private Wing.
THE HILTON HOTEL GROUP AND PUROBEACH BARCELONA
Start of the partnership with the Hilton Hotel Group with the opening of Purobeach Barcelona on the rooftop of the Hilton Diagonal del Mar Hotel.
NEW OPENINGS
PURO CONTINUES TO EXPAND
SECOND OPENING IN PALMA WITH PUROBEACH ILLETAS
Purobeach Illetas, the youngest Puro project, opened its doors in May 2017, becoming the second beach club in the Mallorca group. A new oasis of the sea located in the valued municipality of Calvià and located in a natural environment, in the open air and next to the sea.
PUROBEACH PLAYA DEL CARMEN
The group's first beach club in America opened its doors in December 2017. Located on the roof terrace of The Fives Downtown Hotel and Residences, a newly built boutique hotel in downtown Playa del Carmen in Mexico. Purobeach Playa del Carmen is located in the heart of the Riviera Maya, a cosmopolitan city that receives thousands of visitors year after year. The primeywhere you can discover the paradisiacal beaches offered by the Caribbean Sea or the wonderful sites of great archaeological value such as Tulum, Coba or Chichen Itza.
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