Our first Purobeach in the Caribbean, opened on the 15th December with a spectacular Grand Opening event

Purobeach Playa del Carmen, Puro Group’s first beach club in the Caribbean, opened on the 15th December with a spectacular Grand Opening event. Friends, clients and collaborators were invited to take part in an evening full of the Mediterranean energy that characterises the international family of Puro.

A warm and friendly atmosphere was perfectly matched with the passion and service provided by the new Purobeach team in the Mexican Caribbean. This new Oasis Urbano is located in one of the most exclusive areas of Playa del Carmen, on the rooftop of the prestigious The Fives Downtown Hotel and Residences, part of the Curio Collection by Hilton.


Purobeach Playa del Carmen is a well-being oasis that continues the brand’s vision of providing an oasis of happiness, a habitat where guests can rest and regenerate. They will partake in a quality leisure experience where they can savor the gastronomy of Purobeach, fusing the flavours of Miami, Melbourne and Marrakech with delightful Mexican cuisine. This experience extends to the wellness massages and treatments in Puro Spa, and the events and experiences that Purobeach Playa del Carmen programmes throughout the year.

Martin Luciuk, Purobeach Playa del Carmen resident DJ, along with Sebas Ramis (Puro Music Director) and special guest N’Dinga Gaba, set the rhythm of the Grand Opening, with some spellbinding mixing that dazzled the crowd, providing the icing on the cake of a memorable Grand Opening.

The opening of this new beach club sees the start of the Group's expansion plan, which is founded on sustained and controlled growth. The plan has as its  objective the opening of more Oases around the world and captivating clients with its attractive, fresh and Mediterranean lifestyle concept, set in the most beautiful enclaves and cities in the world.

Among the attendees at the inaugural Purobeach Playa del Carmen event, were Beltrán Álvarez (CEO of Puro Group), Matías Mut (Managing Director,  Puro Group), Philippe Ebah (Marketing and Sales Director, Puro Group) Peter Estebe (Expansion Director, Puro Group), Valeria Alves (Franchise Director, Puro Group), Lorena Figuerola (Purobeach Palma and Purobeach Illetas Director), Sebas Ramis (Puro Music Director) and Olaya García (Puro Spa Director), among others. They, and many others, celebrated an evening full of Mexican and Mediterranean charm.