EXPANSION, DEVELOPMENT AND EXCELLENCE
Puro's strategy is based on 4 fundamental pillars: Expansion, Corporate Social Responsibility (CSR), Development and Excellence.
Puro's expansion is natural: putting down roots in new places, experiencing new adventures and meeting new people. This project is based on nomadic values, hard work, a multicultural vision and a willingness to adapt to different regions. Puro chooses, for the opening of its franchises, iconic settings full of beauty from all over the world. The first Purobeach in America, Purobeach Playa del Carmen opened its doors in December 2017, and Puro expects to expand steadily in the coming years with three new locations in Greece, Morocco and Egypt, along with the opening of the Can Bordoy Hotel in 2018.
CORPORATE SOCIAL RESPONSIBILITY
Sustainability is key to Puro.
In both the raw materials and resources used in its hotels and beach clubs, as well as in the growth planned by the company, Puro develops an annual containment plan to guarantee minimum environmental impact and to collaborate with different organizations in charge of conservation. The group has a responsibility to society, offering a high-quality service in unique and beautiful places. The group's corporate responsibility also extends to its work with various organizations that work daily to improve the social and living conditions of different groups, such as Proyecto Hombre, UNICEF, Lo Que De Verdad Importa and Asociación Gooding.
Puro's Mission, Vision and Philosophy
Puro pursues the expansion and growth of the brand with the opening of centres in the most beautiful and valued locations on the world map. It aims to achieve corporate profitability in a respectful manner and with an awareness of social and environmental responsibilities. One of the keys to Puro's development is its partnership with important international partners who benefit from a professional and dedicated team and a unique concept that generates great attraction.
ATTENTION TO DETAIL
The pillar that drives the daily work of Puro's great team, which pursues excellence in every step it takes. The team is aware that even the smallest details require great dedication and attention to offer greatness. An experience of excellence that is reflected in the top-quality materials that build and furnish the different centres, in their gastronomic concept of international flavours, in the quality leisure offer with their events, experiences and wellness service (with top-quality organic products), or in the international record label that leads Puro worldwide and creates select live music thanks to the Puro Music resident artists.