BRANDS

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Founded in 2004, Puro is a prestigious and internationally recognised brand in the tourism sector. It bases its activity on the leitmotif of the cosmopolitan nomad. Conceptually, Puro is a lifestyle, an elegant way of perceiving life, in which there is a perfect balance between quality and service, and in which eccentricities are avoided.

  • Gestión turística hotelera

    BORN IN THE MEDITERRANEAN

    Purobeach, the first of the group's brands, was born in the Mediterranean and it is this culture that inspires its concept and that of the group's brands (Purobeach and Purohotel). Purobeach's oases and all the services they offer envelop the visitor in a Mediterranean atmosphere: full of freshness, elegance and naturalness, elements that have become the hallmark of Puro Group.

  • Gestión turística hotelera

    PUROHOTEL PALMA: MODERN, ELEGANT AND SOPHISTICATED

    Located in an emblematic building in Palma old town, it offers its guests a wellness experience and an Urban Oasis where quality and excellence are reflected in every detail: fine furnishings and materials, natural elements that respect the original spaces, music, a careful and select gastronomy thanks to the renowned culinary concept of OPIO Bar & Restaurant Palma, wellness services under the PuroSPA seal and an attractive calendar of events and experiences for residents and travellers who find, in Purohotel Palma, a place to disconnect and rest.

  • Gestión turística hotelera

    WELLNESS Y BIENESTAR

    The Pure Spa concept is designed to take care of the body, recharge the mind and calm the consciousness. Puro Spa combines treatments with sustainability and ecology, caring for people and the planet at the same time. Puro Spa uses the range of Seaskin products that are extracted from the Mediterranean Sea, and are 100% sustainable, chemical-free and organic. These natural products are used in all massages and treatments. Puro Spa is present in all of Puro's oases.

  • Gestión turística hotelera

    MUSIC AND AMBIENCE

    Puro Music is the body and soul of Puro. It is the element that integrates the visitor into the Puro lifestyle and is present in the group's beach club, hotels, restaurants, bars, shops and wellness areas. Puro Music is designed to accompany nomads/clients on a journey, from an early morning breakfast atmosphere at the Purohotel, to slow beats that accompany a glorious day on a lounger, and then warm, elegant and lively house music to socialise at the Purobeach or OPIO restaurant. Puro Music launches two compilation CD series each year, Puro Urbano and Purobeach The Global Adventure Like Puro, Puro Music was born in Mallorca, becoming the standard bearer of quality Balearic music, both on the island and further afield. Puro Music releases are available on digital portals such as Purobeach.com, Purohotel.com, Traxsource, Beatport and iTunes.

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